Brand24 Review 2024
Brand24 Review 2024
Blog Article
Brand24 Review 2024
Welcome to our Brand24 review.
Wouldn’t it be great if you could find out exactly what consumers are saying about your brand online?
Well, you can—you just need a social media listening tool.
And that’s where Brand24 comes in. It’s our top-recommended platform for tracking web mentions and ranked first place in our recent roundup of the best social media monitoring software.
In this post, we’ll be telling you more about Brand24 and why we think it’s so great. We’ll be exploring all of its features in detail, weighing up its pros and cons, and explaining the different pricing options available.
Brand24 is a media monitoring and social listening platform.
It crawls the entire web (including blogs, news sites, videos, podcasts, and social media platforms) in order to track and pick out mentions of the terms that are important to your business.
Then, it lets you ‘listen in’ on conversations that include those terms and provides a wealth of insights to help you to better understand the context behind discussions.
Most people use Brand24 to track their brand mentions, but you can also use it to track mentions of your competitors, hashtags, or any other target keyword that you want to keep an eye on.
The insights you draw from Brand24 can help with many different areas of your marketing strategy. For example, you can use Brand24 data to:
Measure your brand awareness and brand sentiment
Analyze online conversations
Find your most influential brand ambassadors
Manage your online reputation and identify issues before they escalate
Gather competitive intelligence
Build customer profiles
Measure the effectiveness of your marketing campaigns
Find new link-building opportunities (by targeting unlinked brand mentions)
We’ll explain more about how Brand24 can help with each of the above as we take a closer look at its features.
Try Brand24 Free
What features does Brand24 offer?
Brand24 is packed with features to help with all aspects of your social media listening and online reputation management strategy.
But before you can start using them, you’ll need to set up your first project.
Brand24 pros and cons
Now that we’ve covered all of Brand24’s main features, let’s discuss some of its biggest pros and cons. Here’s what we think they are.
Pros
Multi-platform monitoring. Brand24 scours the entire length and breadth of the internet for mentions. It doesn’t just track the main social media channels: Depending on what plan you sign up for, it can also monitor review sites (e.g. TripAdvisor, Yelp, etc.), online marketplaces (App Store, Google Play), forums, blogs, news sites, newsletters, and even podcasts
Deep insights. Brand24 offers deeper insights than many of its competitors. It goes beyond the basics and offers tons of metrics to help you analyze the quality and quantity of your mentions, including useful proprietary metrics like Presence Score.
Clean UI. We really like Brand24’s user interface. Unlike some of its competitors, it doesn’t feel cluttered or hard to navigate. Everything is condensed and organized into a handful of dashboards. There’s no learning curve—it’s super intuitive and simple enough for beginners.
Easy reporting. We also like how easy it is to build reports on Brand24. All you have to do is select the data and the time period you want to include and it’ll take care of the rest for you.
Industry leading social listening functionality. Brand24 is a feature-rich platform that’s 100% focused on social media monitoring. This means all of their time and resources goes into developing functionality for this exact task – no distractions or building out features you may not need.
Cons
Not an all-in-one tool. Brand24 is fantastic for social media listening— but that’s pretty much all it can do. Unlike some of its competitors (e.g. Sendible), Brand24 doesn’t have any publishing, scheduling, or comment management features. You’ll likely need to use it alongside other tools for a complete social media management solution. On the flip side, Brand24 has deeper social listening functionality than you’ll find in any ‘all-in-one’ style tool.
No real-time updates on lower pricing tiers. You don’t get real-time data on the Individual or Team plans. This is an important feature and may be a dealbreaker for small businesses that can’t justify the cost of a Pro or Enterprise plan.